Mr. Sarimbu is a Papua New Guinean Civil Engineer and Chief Executive Officer of the JBS Investment Group. He started JBS Engineers Limited in 2009, Brisbane Australia after migrating as a Professional Civil Engineer to Australia in 2004. His other line of entities has expanded across a broad spectrum of businesses from his primary Engineering business to exporting botanical Kava, Alluvial Gold Trading, Plant Hires, Security Services, Vehicle Rentals, Shawarma Restaurants and Finance Lending across the Southwestern Pacific. Mr. Sarimbu and his Fijian Directors commenced PNG Kava Exporters Ltd (PKEL) after seeing the demand worldwide. Yes, there’s a significant surge in global kava demand, driven by its growing popularity as a natural stress reliever, alcohol alternative, and functional beverage ingredient, with markets in the US, NZ and Australia booming, pushing the global kava extract market towards billions and creating high demand, even causing local shortages and price hikes in Pacific Island nations like Fiji. This boom is transforming kava from a traditional Pacific drink to a major botanical commodity, though it raises sustainability and supply chain concerns for everyone. Overall, kava is moving from a traditional Pacific staple to a globally traded commodity, poised for substantial growth as consumer awareness of its benefits and applications increases. PKEL can explore the specific challenges facing Pacific Island kava producers as they try to meet this booming demand, such as sustainability and quality standards. Mr. Sarimbu is leading a team of seasoned Kava Experts and industry advisors to supply well dried premium noble Kava (Lewena & Waka) from PNG, Solomon Islands and Vanuatu to International Kava Buyers. His passion is in sponsoring Rugby League, maintaining peace in communities and supporting the Churches. Mr. Sarimbu lives in Nadi, Fiji and commutes between Australia, Papua New Guinea, Solomon Islands, Vanuatu, and Fiji.